Customer (Segment) Profile menjelaskan suatu segmen pelanggan tertentu dalam bisnis model dalam suatu cara yang terstruktur dan detail. Setelah kita mengisi Business Model Canvas, selanjutnya kita akan mengisi Value Proposition Canvas yang terdiri dari 2 bagian yang saling terkait yaitu Customer Profile Canvas dan Value Map Canvas. Using this analogy, you are the 'product' and your potential employer is the 'target market. The Amazon top seller shares their value proposition as, “Exceptional bedding and accessories without breaking the bank.” While it sounds cliche, the brand uses its position as #1 Ranked on Amazon with over 50,000 reviews to support it.

Value Proposition Canvas Explained A 2 minute overview of the Value Proposition Canvas, a tool for marketing experts, product owners, and value creators. When designing a value proposition we often use traditional tools and models instead of thinking outside the box or taking into consideration how much technology, businesses and consumers have evolved.


'Your message must compel the target market to purchase the product. Ultimately, we need to understand whether what an organization delivers actually matters or is it relevant to a customer’s needs. This method from the bestselling innovation book Value Proposition Design is applied in leading organizations and start-ups worldwide.
Crafting a killer value proposition is about much more than writing a bit of sales copy. This is the entire premise of why people should buy into your offer and making this clear from the moment visitors land on your page is essential. Your Value Proposition is your personal career 'brand' that you need to sell to prospective employers. If this is the value proposition of your entire brand then hopefully you know what it is that sets you apart. Customers trust Amazon: They are more likely to buy from the online marketplace behemoth than other eCommerce sites.